INCREASE MEMBER GROWTH, PROFITABILITY AND INVOLVEMENT
Integrating Listening Analytics with Customer Analytics enables
predicting the behavior of current and future Loyalty Members through accurate
micro segmentation. Micro segmentation accurately
expands customer groups from 4 or 5 general categories to 60 or more precise customer
profile groups. Identifying relevant
micro segments provides an intimate understanding of members wants and needs. Customizing offers to each micro segment greatly
improves results by providing precise offers yielding dramatically better
response. Using micro segmentation can double conversion rates.
QwikListen is our new managed service that integrates Listening Analytics with Customer Analytics to generate precise micro segments and produce a high ROI.