Micro Segmentation Improves Loyalty Program Effectiveness

INCREASE MEMBER GROWTH, PROFITABILITY AND INVOLVEMENT

Integrating Listening Analytics with Customer Analytics enables predicting the behavior of current and future Loyalty Members through accurate micro segmentation.  Micro segmentation accurately expands customer groups from 4 or 5 general categories to 60 or more precise customer profile groups.  Identifying relevant micro segments provides an intimate understanding of members wants and needs.  Customizing offers to each micro segment greatly improves results by providing precise offers yielding dramatically better response. Using micro segmentation can double conversion rates.

QwikListen is our new managed service that integrates Listening Analytics with Customer Analytics to generate precise micro segments and produce a high ROI.