There are dozens of social media listening products and services on the market, thousands of identifiable medical/health related websites, creating hundreds of thousands of patient discussions online everyday with growth trending upward .
Pharma marketers have started to utilize new technologies (cloud applications, social media, text analytics, predictive analytics, etc.) to create a rich resource of insight and information from the Big Data environment. "Listening" in near real time provides awareness of what is happening with the brand.
Listening Analytics is a "best practice" initiative providing speed, relevancy, accuracy and scale are achieved with the systems being used. Automation can rapidly handle the large and growing data sets.