Pharma Marketing Can Benefit From Real Time Listening

LISTENING ANALYTICS EXPLOITS THE BIG DATA ENVIRONMENT

There are dozens of social media listening products and services on the market, thousands of identifiable medical/health related websites, creating hundreds of thousands of patient discussions online everyday with growth trending upward .

Pharma marketers have started to utilize new technologies (cloud applications, social media, text analytics, predictive analytics, etc.) to create a rich resource of insight and information from the Big Data environment.  "Listening" in near real time provides awareness of what is happening with the brand.

Listening Analytics is a "best practice" initiative providing speed, relevancy, accuracy and scale are achieved with the systems being used.  Automation can rapidly handle the large and growing data sets.